Your Favorite Games Can Improve Your Health!

Research-based Biosense Gaming for Improved Breathing

Imagine a world where playing your favorite games improves and maintains your health.

With iFeel Labs optimal breathing solution, a healthier future is already here.

Clinically Proven Digital Therapy

iFeel Labs award-winning apps guide you to discover the benefits of a specialized technique to optimize breathing by playing fun games.

Our mobile apps include popular games (like Candy Crush) which have been converted to even more engaging biosense games. The apps precisely guide your inhale and exhale to maximize the proven benefits of Heart Rate Variability (HRV) breathing. You only progress in the game when you are breathing properly and healthily.

iFeel's Asthma clinical trial preliminary results with Apollo Hospital Group show:

    1) Improvement of 32% in Asthma control*

    2) Reduction of 28% in rescue medication intake

    3) Improvement in the quality of patients' life

The above findings indicate a significate cost savings for patient and payer/insurer which combined pay an additional €1773 yearly when Asthma is uncontrolled.

Awarded by German Federal Minister of Health

"With its focus on asthma, iFeel Labs takes a revolutionary approach to one of the biggest global health problems today. It combines medical insight with computational expertise. Most importantly it manages the actual cause of asthma, maladaptation to stress, rather than just masking symptoms. With over 300 million asthma sufferers worldwide, iFeel Labs has the potential to make a major impact on one of the most common debilitating chronic diseases today thru respiratory digital therapy. By combining popular games on mobile devices and an ISO/FDA/CE approved oximeter to optimize the way asthma patient breath while they are having fun. Creating a playful tool for a chronic disease that is closely related to the feeling of anxiety. What a great idea."


Register now for early access and a 10% discount.

Basic Package
Launcher & Overlay

Practice Breathing with Any App

Match 3

Improve Your Health While Playing

House Animation

Build Your Dream House

Simple Slider

Examine How Breathing Improves Your Health


Analyze Your Practice

Extended Package
Particle World

Relax Into Amazing Environments

Cog Runner

Learn How to Work Under Pressure

Alive Graph Training

Monitor Your Perfomance

Better Breathing for a
Better Life

One in ten children in the world suffer from asthma.* Many of them dream of running, playing soccer, dancing the Zumba, swimming, and much more.

iFeel Labs can help these 334 million children and adults to realize their dreams and to live the lives they've always wanted to live!


iFeel Labs is the only dedicated optimal breathing system which uses an FDA and CE approved pulse oximeter and popular mobile games.

Using a biosense solution based on our wearable device and mobile apps, iFeel Labs guides you to discover the benefits of a proven breathing technique to improve your lung function.*

Side Effects

Our mobile apps include popular games (like Candy Crush) which have been converted to even more engaging biosense games. The apps precisely guide you to inhale and exhale at the right time to maximize the proven benefits of Heart Rate Variability (HRV) breathing. You only progress in the game when you are breathing properly and healthily.

Clinical Efficacy

iFeel Labs optimal breathing solution has attracted pulmonary doctors and pharmaceutical companies, who acknowledge the proven clinical efficacy of breathing physiotherapy.

How it Works

Asthma attack (Bronchospasm) is a sudden constriction of the muscles in the walls of the bronchioles. iFeel Labs games guide you to decrease sympathetic response and relax your breathing muscles through HRV breathing.

Our Team

Elad served as the head of the HR knowledge management unit in the Israel Defense Forces (IDF). Elad has managed companies which provide information technology solutions to academic institutions and private enterprises. He led international projects for IBM Research, Israel. During this time, he received awards for outstanding technical achievement and for innovation.

Elad Fein, CEO

MBA, BSc in Information Systems Engineering - The Israel Institute of Technology (Technion)

Founder and CEO of Psy-Phi Advanced Psychological Solutions, a company that uses a "Mental Gym™" to train Israel Defence Forces elite units, combat pilots, executives and medical staff to achieve and maintain optimal performance under stress. Co-creator of the Alive biofeedback comprehensive training platform. Past chairman of the Israeli Association for Applied Psychophysiology and Biofeedback. The founder and past director of the Cognitive Behavioural and Psychophysiological Clinic at the Schneider Children's Medical Center of Israel.

Dr. Yuval Oded, Chief Psychology Officer

MA, BSc, PhD in Psychology - Haifa University, Israel

Ryan founded Somatic Vision, Inc., where for 13-years he led teams developing heart-rate and brain-wave games. Under Ryan’s direction, Somatic Vision established itself as the top clinical biofeedback and neurofeedback gaming company worldwide. Ryan has extensive understanding of bio-signal analysis, and has created patent-pending algorithms that turn physiological signals such as heart rate into useful information about stress levels, health and mental and emotional state.

Ryan Deluz, CTO

BA in Molecular Cellular & Developmental Biology - University of California, Santa Cruz

Keren has been working as a research assistant and research coordinator since 2005 and, in recent years, has been working as a research consultant specializing in the methodological aspects of content analysis research for leading Israeli universities. She has expertise in market strategy and a deep knowledge of social media marketing, supporting her role as CMO for iFeel Labs

Keren Sereno Fein, CMO

MA and BA in Communication and Political Science Hebrew University - Jerusalem

Dr. David Shoseyov achieved his degree at the Sapienza University of Rome. Senior pediatric pulmonology at Hadassah medical center and the school of medicine, the Hebrew University of Jerusalem. He heads the Israeli Society of Paediatric Pulmonary Medicine. From 1992 to 2002 he acted as Paediatric Pulmonology Consultant and Head of the Paediatric Intensive Care Unit at the Bikur Cholim Hospital in Jerusalem; before he worked as Paediatric Fellow at the Children's Hospital Los Angeles (CHLA).

Dr. David Shoseyov, Chief Medical Officer

Doctor of Medicine (MD), Medicine and Surgery, Sapienza Università di Roma

Live demonstration of iFeel Labs asthma digital therapy on Israeli national TV*

iFeel Labs top 10 ranking by MEDICA, Selected to be the good news of the day on Israeli national TV



"At a glance iFeel Labs Match3 looks like a close relative to mind-numbing distraction app games like Candy Crush. Unlike those games however, it incorporates a biosensor to reward asthma and COPD patients learning how to breathe effectively and improve their pulmonary function, all in the context of a colorful game…"*


"Kids addicted to mobile games? This Israeli innovation will change the way children suffering from asthma use an inhaler…"*

One of the top 10 medical apps for 2015 by the World Forum for Medicine (MEDICA)